Intellectual Property and Strategic Management †MyAssignmenthelp.com

Question: Discuss about the Intellectual Property and Strategic Management. Answer: Introduction Strategic management defines the formulation and implementation of major goals and objectives of an organization through assessing its external and internal market (Daspit et al. 2017). This study will assess Icon Health Club of Dublin. Icon Health Club is a popular health club in Dublin, Ireland, which provide innovative fitness services to the customers towards their healthier life and wellbeing (Dublin. et al., 2017). The study will discuss the T.O.W.S Matrix of the health club. It will assess the strategies for the health club for getting success in the market. Apart from that, the study will also assess the external market of the health club through analyzing PESTLE model. In this strategy, an organization can use its internal strength towards grabbing right and huge external opportunities. In case of Icon Health Club, the organization can use its strong brand reputation towards focusing in different customer groups towards enhance the total fitness members. On the other hand, with strong financial services, Icon Health Club can include more services towards enhanced business potentiality. Advanced Milon technology fosters innovative fitness training, which can enhanced its brand reputation in international market. It will also enhance its potentiality towards more international expansion (Mitchell and Leiponen 2016). In this way, the internal strength of the health club can immediately grab its external opportunities. In this strategy, an organization can use its internal strengths towards avoiding or minimizing the external threats. In case of Icon Health Club, strong brand reputation and technically advanced equipments can assist the organization in beating the competitive pressure in the external market. On the other hand, strong financial strength can help the fitness club in coping up with the higher cost of advanced and up-to-date fitness equipments in the market (Vogel and Gttel 2013). Furthermore, highly trained and educated personal trainers can assist the health club in competing with the low cost and home accessible health equipments. In this strategy, an organization can overcome the internal weakness through using the opportunities of external opportunities. In case of Icon Health Club, effectiveness advertisement of the fitness services will enhance the subscription rate of the fitness members instead of higher cost of personal fitness training sessions. On the other hand, adoption of advanced technology can improve the effectiveness of customer service (Gans and Ryall 2017). Furthermore, adoption of advanced technology can also lower the long subscription method of Icon Health Club. In this strategy, an organization reduces the level of weakness for avoiding the external threats in the external market. In case of Icon Health Club, the organization needs to enhance its adequacy of personal trainers towards beating the fitness service effectiveness. It will actually help the organization in beating the competitive pressure in the external markets. On the other hand, the organization also needs to reduce the cost of personal trainers towards beating the competitive pressure of low cost and home accessible health equipments (Greco, Cricelli and Grimaldi 2013). Such low cost of personal fitness training will enhance the subscription rate of the fitness members, which will enhance the business profits. Such enhanced business profitability will actually help the organization in beating the higher cost of advanced equipments. P.E.S.T.L.E Analysis P.E.S.T.L.E Analysis of Icon Health Club Political Factor Support from Ireland government Stable political condition can also be helpful for the health club Changing government rules can hamper the business process Changing government policies regarding the health and safety regulation can impact the health club Free trade agreement can facilitate the international expansion of the health club Economic Factor Developed and wealthiest economy of Ireland can enhance the return on investment of the organization Frequent inflation rate can affect the pricing of fitness services Currency fluctuation can impact on the international business of the health club Social Factor Increased disposable income of the customers can enhanced the potentiality of subscription rate in fitness centre Inclination of people towards more healthier life is highly positive for this fitness club Consumer habit to purchase more low cost and home accessible fitness equipments can be threat for the fitness club Technological Factor Technological advancement in Ireland can help the health club in incorporating more advanced fitness equipments Advancement in digital media and social media can help the club in better business promotion Legal Factor Health and safety legislation cab be restrictive for Icon Health Club Reduced tax rate of Ireland can also minimize the overall business cost of the health club The health club also adhere to employment regulations of the country Environmental Factor Environmental regulation of Ireland may limit some process of health spa in this health club It has to adhere to environmental concerns of the country Table 2: P.E.S.T.L.E Analysis of Icon Health Club (Source: Zietsma, Greenwood and Langley 2014) According to Harrington et al. (2014), stable political condition of Ireland can improve the business condition of Icon Health Club with flexible business policies. Changing government rules and regulations regarding the health and safety of people can limit the business process. Free trade agreement can provide flexibility to the health club in enhancing its international markets. Boyd et al. (2013) pointed out that developed and wealthiest economy of Ireland can enhance the potentiality of business through increased return on investment. However, frequent changes in the inflation rate will influence pricing policy of the fitness services. Changes in the inflation rate can increase the equipment cost of the fitness club for which the club can enhance the price of the fitness services. Furthermore, the currency fluctuation often hampers the international business of the health club. On the other hand, Shen and Gentry (2014) opined that wealthiest economy of Ireland has actually incre ased disposable income of the people. Such increased disposable income of the consumers has increased their spending power. It actually increased the potentiality of fitness subscription rate in the health club. Furthermore, enhanced inclination of people towards healthier life has actually enhanced the customer subscription rate of the health club. As per Theriou (2015), technological advancement of Ireland has increased the scope of the health club towards incorporating more technically advanced fitness equipments. Such advanced technical fitness equipment helps the health club in providing more innovative fitness services. Furthermore, advancement in digital media and social media has improved the advertising effectiveness of the health club towards attracting more customer groups. Mitchell and Leiponen (2016) opined that some health and safety regulations has become the restrictive factor for the health club. However, the reduced tax rate of Ireland has minimized the overall business cost of the health club. Icon Health Club has to adhere to some environmental regulations, which influence the service like health spa. Conclusion While concluding the study, it can be said that strong brand reputation of Icon Health Club can assist it towards attracting different customer groups and enhancing international market expansion. Strong brand reputation can also help the health club in beating the competitive pressure in the external markets. However, Icon Health Club needs to reduce the cost of personal fitness training services, which can facilitate it towards beating the competitive pressure. Huge support of Ireland Government can improve the business potentiality of the health club. On the other hand, the developed economic condition of Ireland has enhanced the return on investment of the health club. Inclination of people towards healthier life has enhanced the business scope of fitness services. Reference List Bettis, R.A., Ethiraj, S., Gambardella, A., Helfat, C. and Mitchell, W., 2016. Creating repeatable cumulative knowledge in strategic management.Strategic Management Journal,37(2), pp.257-261. Boyd, B.K., Bergh, D.D., Ireland, R.D. and Ketchen Jr, D.J., 2013. Constructs in strategic management.Organizational Research Methods,16(1), pp.3-14. Daspit, J.J., Chrisman, J.J., Sharma, P., Pearson, A.W. and Long, R.G., 2017. A Strategic Management Perspective of the Family Firm: Past Trends, New Insights, and Future Directions.Journal of Managerial Issues,29(1), pp.6-29. Dublin., Y., Faster, S., classes., H. and Training., P. 2017.Icon Health Club: Gym Dublin | Gyms Dublin 2 | City Centre. [online] Icon Health Club. Available at: https://www.iconhealthclub.ie/ [Accessed 20 Oct. 2017]. Gans, J. and Ryall, M.D., 2017. Value capture theory: A strategic management review.Strategic Management Journal,38(1), pp.17-41. Greco, M., Cricelli, L. and Grimaldi, M., 2013. A strategic management framework of tangible and intangible assets.European Management Journal,31(1), pp.55-66. Harrington, R., K. Chathoth, P., Ottenbacher, M. and Altinay, L., 2014. Strategic management research in hospitality and tourism: past, present and future.International Journal of Contemporary Hospitality Management,26(5), pp.778-808. Mitchell, W. and Leiponen, A., 2016. Virtual special issue on innovation, intellectual property and strategic management.Strategic Management Journal,37(13). Shen, W. and Gentry, R.J., 2014. A cyclical view of the relationship between corporate governance and strategic management.Journal of Management Governance,18(4), pp.959-973. Theriou, N.G., 2015. Strategic Management Process and the Importance of Structured Formality, Financial and Non-Financial Information.European Research Studies,18(2), p.3. Vogel, R. and Gttel, W.H., 2013. The dynamic capability view in strategic management: A bibliometric review.International Journal of Management Reviews,15(4), pp.426-446. Zietsma, C., Greenwood, R. and Langley, A., 2014. Special issue of strategic organization:Strategic responses to institutional complexity.Strategic Organization,12(1), pp.79-82.

Ralph Waldo Emerson Essays - Ralph Waldo Emerson, Lecturers, Mystics

Ralph Waldo Emerson Ralph Waldo Emerson was a famous American essayist and poet. Through his life he faced many conflicts such as his career. He was one of America's most influential authors and thinkers. Before Emerson began to write he was a minister. Emerson had to deal with many things throughout his life for example his health and family problems. Ralph Emerson had a very frustrating childhood. Emerson was born on May 25, 1803, in Boston, Massachusetts. He was the second of five sons. Poverty and sickness marked Emerson's life. His father died when hi was eight years old. Which left his mother to raise five boys. One of his younger brothers was mentally ill and spent most of his life in institutions. Until Emerson was 30 he suffered from poor health. When Emerson started school he studied ministry. He attended Harvard until he graduated in 1821 at age 18. After graduating he taught school and entered Harvard Divinity School. The next year he was sanctified to preach by the Middlesex Association of Ministers. Despite his poor health he did occasional sermons. In 1829 he served as a ?supply? preacher around the Boston area. In 1828 Emerson met a woman named Ellen Tucker who inspired him. The next year they were married. She fell ill and died of tuberculosis in 1832. That year he resigned from ministry because he had personal doubts about administering the sacrament. In 1833 Emerson traveled to Europe for a year. While in England he met Walter Savage, Samuel Taylor Coleridge, Thomas Carlyle, and William Wordsworth. 2 Meeting with Carlyle marked the beginning of a lifelong friendship and influenced his work. During the summer of 1834 he moved to Concord and soon began his career as a writer and lecturer. Later in Emerson's life he became the leader of the transcendentalism movement. Which was the existence of an ideal spiritual reality that transcends the empirical and scientific and is knowable through intuition. In 1836 Emerson's writing career truly evolved when his first book called ?Nature? was published. During 1840 through 1844 he worked as an editor for The Dial. During those years his first son Waldo died and Emerson wrote one of his finest poems ?Threnody? in memory of his son. Throughout the rest of his life he wrote many famous poems, books, essays, and gave numerous lectures. Then in 1882 Emerson fell ill again and died at age 78. In conclusion Emerson had a tough life and had to deal with many problems. Although he had a rough life he is still a very inspirational author.

The Debate Over the Clearcutting Method

The Debate Over the Clearcutting Method Clearcutting is a method of harvesting and regenerating trees in which all trees are cleared from a site and a new, even-aged stand of timber is grown. Clearcutting is only one of several methods of timber management and harvest on both private and public forests. However, this single method of harvesting trees has always been controversial but even more so since mid-1960s environmental awareness. Many conservation and citizen groups object to clearcutting on any forest, citing soil and water degradation, unsightly landscapes, and other damages. The wood products industry and mainstream forestry professionals defend clearcutting as an efficient and successful silvicultural system but only used under certain conditions where non-timber issues are not degraded. The choice of clearcutting by forest owners is much dependent upon their objectives. If that objective is for maximum timber production, clearcutting can be financially efficient with lower costs for timber harvesting than other tree harvesting systems. Clearcutting has also proven successful for regenerating stands of certain tree species without damaging the ecosystem. Current Status The Society of American Foresters, an organization that represents mainstream forestry, promotes clearcutting as a method of regenerating an even-aged stand in which a new age class develops in a fully-exposed microclimate after removal, in a single cutting, of all trees in the previous stand. There is some debate about the minimum area that constitutes a clearcut, but typically, areas smaller than 5 acres would be considered patch cuts. Larger cleared forests more easily fall into the classic, forestry defined as clear-cut. Removing trees and forests to convert land to non-forest urban development and rural agriculture would not be considered clearcutting. This is called land conversion - converting the use of land from forest to another type of use. What's All the Fuss About? Clearcutting is not a universally accepted practice. Opponents of the practice of cutting every tree within a specific area contend it degrades the environment. Forestry professionals and resource managers argue that the practice is sound if used properly. In a report written for a major private forest owner publication, three extension specialists, one forestry professor, one assistant dean of a major college of forestry and a state forest health specialist agree that clearcutting is a necessary silvicultural practice. According to the article, a complete clearcut usually creates the best conditions for regenerating stands under certain conditions and should be used when those conditions occur. Check out these clearcut myths and facts developed by the Virginia Department of Forestry (pdf). This is opposed to a commercial clearcut where all trees of marketable species, size, and quality are cut. This process does not take into account any of the concerns addressed by forest ecosystem management. Aesthetics, water quality, and forest diversity  are the main sources of public objection to clearcutting. Unfortunately,  an often disinterested public and casual viewers of forestry activities have overwhelmingly decided that clearcutting is not an acceptable social practice simply by looking at the practice from their car windows. Negative terms like deforestation, plantation forestry, environmental degradation and excess and exploitation are closely associated with clearcutting. I have written a history of how forest ecosystems are now treated by natural resource professionals to include most foresters. Clearcutting in national forests can now only be done if it is used to further the improvement of ecological objectives to include wildlife habitat improvement or to preserve forest health but not for specific economic gain. Pros Proponents of clearcutting suggest that it is a sound practice if the right conditions are met and correct harvest methods used. Here are conditions that can include clearcutting as a harvest tool: When regenerating tree species that need full sunlight to stimulate seed sprouting and seedling growth.When dealing with sparse or exposed or shallow-rooted trees that are in danger of being damaged by  wind.When trying to produce an even-aged stand.When regenerating stands of tree species that are dependent on wind blown seed, root suckers or cones that need fire to drop seed.When faced with salvaging over-mature stands and/or stands killed by insects, disease or fire.When converting to another tree species by planting or seeding.To provide habitat for wildlife species that require edge, new ground and high-density, even-aged stands. Cons Opponents of clearcutting suggest that it is a destructive practice and should never be done. Here are their reasons, although not  every one of these can be supported by current scientific data: A clearcut increases soil erosion, water degradation and increased  silting  in creeks, rivers, and reservoirs.Old growth forests, which have been systematically clearcut, are healthy ecosystems which have evolved over centuries to be more resistant to insects and disease.Clearcutting inhibits sustainability of healthy and holistic forest ecosystems.Aesthetics and quality forest views are compromised by clearcutting.Deforestation and the resulting removal of  tree  from clearcutting  leads  to a plantation forestry mentality and results in environmental degradation.

How to Calculate Commissions Using Percents

How to Calculate Commissions Using Percents Percent  means per 100 or of each hundred. In other words, a percent is a value divided by 100 or a  ratio  out of 100. There are many real-life uses for finding the percentage. Real estate agents, car dealers, and pharmaceutical sales representatives earn commissions that are a percentage, or part, of sales. For example, a real estate agent might earn a portion of the selling price of a house that she helps a client purchase or sell. A car salesperson earns a portion of the selling price of an automobile that she sells. Working real-life percentage problems can help you better understand the process. Calculating Commissions Noel, a real estate agent, aims to earn at least $150,000 this year. She earns a 3 percent commission on every house she sells. Whats the total dollar amount of houses that she must sell to reach her goal? Start the problem by defining what you know and what you seek to determine: Noel will earn $3 per $100 in sales.She will earn $150,000 per (what dollar amount)  in sales? Express the problem as follows, where s stands for total sales: 3/100 $150,000/s ​ To solve the problem, cross multiply. First, write the fractions vertically. Take the first fractions numerator (top number) and multiply it by the second fractions denominator (bottom number). Then take the second fractions numerator and multiply it by the first fractions denominator, as follows: 3 x s   $150,000 x 1003 x s $15,000,000 Divide both sides of the equation by 3 to solve for s: 3s/3 $15,000,000/3s $5,000,000 So, to make $150,000 in annual commission, Noel would have to sell houses that total $5 million. Leasing Apartments Ericka, another real estate agent, specializes in leasing apartments. Her commission is 150 percent of her clients monthly rent. Last week, she earned $850 in commission for an apartment that she helped her client to lease. How much is the monthly rent? Start by defining what you know and what you seek to determine: $150 per $100 of the monthly rent is paid to Ericka as a commission.$850 per (what amount) of the monthly rent is paid to Ericka as a commission? Express the problem as follows, where r stands for the monthly rent: 150/100 $850/r Now cross multiply: $150 x r $850 x 100$150r $85,000 Divide both sides of the equation by 150 to solve for r: 150r/150 85,000/150r $566.67 So, the monthly rent (for Jessica to earn $850 in commission) is $556.67. Art Dealer Pierre, an art dealer, earns 25 percent commission of the dollar value of art he sells. Pierre earned  $10,800 this month. What was the total dollar value of the art that he sold?   Start by defining what you know and what you seek to determine: $25 per $100 of Pierres art sales is paid to him as commission.$10,800 per (what dollar amount) of Pierres art sales is paid to him as commission? Write the problem as follows, where s stands for sales: 25/100 $10,800/s First, cross multiply: 25 x s $10,800 x 10025s   $1,080,000 Divide both sides of the equation by 25 to solve for s: 25s/25 $1,080,000/25s $43,200 Thus, the  total dollar value of the art that Pierre sold is $43,200. Car Salesperson Alexandria, a salesperson at a car dealership, earns 40 percent commission of her luxury vehicle  sales. Last year, her commission was $480,000. What was the total dollar amount of her sales last year?  Define what you know and what you seek to determine: $40 per $100 of the car sales is paid to Ericka as a commission.$480,000 per (what dollar amount) of the car sales is paid to Ericka as a commission? Write the problem as follows, where s stands for car  sales: 40/100 $480,000/s Next, cross multiply: 40 x​ s $480,000 x 10040s $48,000,000 Divide both sides of the equation by 40 to solve for s. 40s/40 $48,000,000/40s $1,200,000 So, the total dollar amount of Alexandrias car sales last year was  $1.2 million. Agent to Entertainers Henry is an agent for entertainers. He earns 10 percent of his clients’ salaries. If he made $72,000 last year, how much did his clients make in all?   Define what you know, and what you seek to determine: $10 per $100 of the entertainers salaries is paid to Henry as a commission.$72,000 per (what dollar amount) of the entertainers salaries is paid to Henry as a commission? Write the problem as follows, where s stands for salaries: 10/100 $72,000/s Then, cross multiply: 10 x s $72,000 x 10010s $7,200,000 Divide both sides of the equation by 10 to solve for s: 10s/10 $7,200,000/10s $720,000 In total, Henrys clients made  $720,000 last year. Pharmaceutical Sales Rep Alejandro, a pharmaceutical sales representative, sells statins for a drugmaker. He earns a 12 percent commission of the total sales of the statins he sells to hospitals. If he earned $60,000 in commissions, what was  the total dollar value of the drugs that he sold?   Define what you know and what you seek to determine: $12 per $100 of the value of the drugs is paid to Alejandro as a commission.$60,000 per (what dollar value) of the drugs is paid to Alejandro as a commission? Write the problem as follows, where d stands for dollar value: 12/100 $60,000/d Then, cross multiply: 12 x d   $60,000 x 10012d $6,000,000 Divide both sides of the equation by 12 to solve for d: 12d/12 $6,000,000/12d $500,000 The total dollar value of the drugs that Alejandro sold was  $500,000.

The History of the Lubicon Lake Band and the Case Against Canada Essay

The History of the Lubicon Lake Band and the Case Against Canada - Essay Example The community claimed that the government did not consult any of their representatives during its decision2. In addition, the group claimed that gas and oil exploration projects would compromise their habitat. The Lubicon lake community currently has approximately 500 members who are the among the indigenous community that lived in Canada before the arrival of the European immigrants. Members of this community depend on hunting and trapping as their main economic activity. Conflict between the community and the Canadian government began when the government failed to consider them in 1899 treaty3. The treaty aimed at identifying and protecting territories of indigenous communities who lived in the country. Following the government decision, members of the community failed to present a systematic or legal claim to the government to claim ownership of the land. Lubicon lake community may have assumed that the government was responsible in protecting the rights of every community particu larly the minority community. On the other hand, the government did not show economic interest on Lubicon band territory. The government may have ignored the incorporation of the community in the 1899 treaty in order to protect its interest in the region4. The struggle between the lake community and the nation attracted the interests of the international community in 1984. This followed a failed attempt by members of the community to achieve any political or legal settlement for their case concerning invasion of their indigenous land. The United Nations Human Rights Committee (UNHCR) intervened in the case although, the community’s chiefs had previously requested for intervention from the international community. However, the Canadian government was against the decision claiming that they had not exhausted all domestic avenues that could be used to resolve such case5. After detailed investigations of the issue, the UNHCR concluded that available domestic remedies were insuffi cient to settle the case6. This is because the community did not have the ability to defend its interest against the country. In addition, the community was unlikely to win back their indigenous land back since Canada controlled the judicial system. In 1990, the UNHCR agreed that the state was a threat to the existence of the community by allowing invasion of their cultural land. The committee also agreed to include the Libicon community among threatened communities in order to attract the attention of the international community7. The committee also argued that the government had violated Article 27 of the international law concerning indigenous communities and indigenous territories. The Canadian government responded by increasing avenues for negotiation between the community and the government in relation to the controversial land. The government proposed resettlement of the community as the main solution to the case considering that the region was of national interest8. However, the Lubicon community declined the resettlement offers given by the government claiming that their traditions do not allow them to give up their ancestral land. Representatives of the community also argued that giving up their land would also be against the 1899 treaty. This is because the government pledged to protect the interests of indigenous community in cases involving land disputes. Community members also argued that currently the country did not have any

Business Ethics when Marketing to Children Research Paper

Business Ethics when Marketing to Children - Research Paper Example It will also examine reasons why marketers aim at children and why children are easily lured into some advertisements (Hadjiphani, et al, 2008). Smith (2010) indicates that ethics in marketing applies to diverse fields such as in advertising, pricing and promotion. Numerous analysts and marketers agree that children are marketers best friend. In the year 2007, Media Channel underlined the fact that in the United States, approximately two billion dollars was spent on promotions to children. Another disclosure from the study is that children really affect the items their parents buy. Despite all this, possible revenues that children can provide to manufacturers and their marketers, there are vital ethical matters that arise. Clay (2000) argues that advertising is an enormous, multi-million dollar project that is having a huge influence on child growth and development. The complete volume of advertising is increasing speedily and invading fresh areas of childhood like schools. The consequence is an outbreak of worldly standards among children and a narcissistic injuring of the children. Psychologists are providing information to marketers that they are using to raise profits rather than help children. Smith (2010) agrees that some businesses have become dishonorable for the use of psychologists in their advertising and promotion campaigns. Usually what such companies do is that when attempting to create a marketing strategy, they engage psychologist to advice them about approaches that they can use to manipulate children. Psychologists help marketers to generate operations that openly aim at children and those ones that effortlessly influence their options since they understand the way a childs mind work s. Akhtar (2009) asserts that Children are likely to be more susceptible to psychological enticements and strong images since their awareness about products, the media, and selling

More Perfect Union Speech Essay Example for Free

More Perfect Union Speech Essay In President Obama’s 2008 presidential campaign speech, the resentments of each subgroup spoken about are valid. Not everyone within the African-American community feels as strongly as he does about the resentments but majority do from what I’ve seen. There are many instances where one can say that because blacks and other minorities don’t get as many opportunities as those in the white community, their resentment continues to grow. Many African Americans also think that because so much has happened within the community due to what their ancestors dealt with, it sheds a negative light on them. I agree with what the President says about how even though the subgroups haven anger and resentments, they are usually expressed in small groups. Almost never are they spoken about publicly. I think his statement about the anger and resentments being counterproductive are very true. Racial tension does nothing but set our communities, and country as a whole, a step back. In my opinion, the only good aspect of voicing the anger and resentments everyone has against each other is that they become known publicly and are no longer secrets. By having anger towards blacks, whites, and any other group you are just widening the gap to equality. Jandt (2010) explained how knowing another’s cultural identity helps one understand the opportunities and challenges that each individual deals with. This is exactly why we must come together in unity. President Obama quotes William Faulkner saying, â€Å"the past isn’t dead and buried; in fact, it isn’t even past† (Obama, 2008, para. 27). I believe this statement is saying that the past doesn’t necessarily die; it becomes a part of us and makes us who we are today. This â€Å"past† is like a reoccurring thing like with racism, it is seen continuously throughout the centuries. And when it’s not seen or heard it is waiting for the right time to show itself once again. It is a never ending cycle. I do believe a trans-racial society is possible, but like President Obama said it will take time and effort to achieve it. It is desired by more Americans than it was before. President Obama believed that â€Å"working together, we can move beyond some of our old racial wounds†¦we have no choice if we are to continue on the path of a more perfect union† (Obama, 2008, para 38). Because our country is becoming more and more diverse we have to adjust and accept all of the various cultures and ethnicities in order to succeed as a society. We would have to start by initiating the equal opportunity rules stated in the constitution rather than just speak about what should be done. Boundaries that have been created should be broken involving race, social groups, and sex so that communication between the people isn’t filtered through physicality or stereotypes. Without working on communication between the people first societal change will continue to progress as slow as it has been.